Golden Pictures: love quotes cute

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The words "kawaisa" and "kawaii" have the root word "kawai" which is formed from the kanji "ka" (可), meaning "acceptable", and "ai" (愛), meaning "love". The term kawaii has taken on the secondary meanings of "cool," "groovy," "acceptable," "desirable," "charming" "non-threatening".

Cute Love Quotes #6

Sōichi Masubuchi 増渕聡一 (Masubuchi Sōichi?) in his work, Kawaii Syndrome, claims "cute" and "neat" have taken precedence over the former Japanese aesthetics of "beautiful" and "refined".

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Japanese women who feign cute behaviors (e.g., high-pitched voice, squealing giggles) that could be viewed as forced or inauthentic are called burikko and this is considered a gender performance. The term burikko (鰤子?) is formed with buri (鰤, literally 'amberjack' a fish), a pun on furi ('to pretend or pose'), and ko (子, 'child'). It was a neologism developed in the 1980s by singer Kuniko Yamada 山田邦子 (Yamada Kuniko?).